negative-keywords-click-fraud

Blocking by behavior rather than by query. Start with the free changes: presence-only location targeting, no search partners or Display in search campaigns, and your own office IP excluded. Add IP exclusions for sources you can identify, up to the 500 per campaign Google allows. Then use software that watches click behavior and excludes worthless sources automatically, since manual lists cannot keep pace.

Yes, and the damage is quiet. A broad match negative can suppress searches you actually wanted, and you will never see the impressions you lost. Watch your match types, test additions that could plausibly overlap with real client language, and be especially careful with common words that appear in genuine legal queries.

Monthly is a sensible rhythm. Open the search terms report for the last 90 days, sort by cost, and read the top couple of hundred queries. New wasteful queries appear constantly as Google broadens matching, so a list built once and left alone goes stale within a quarter. That review is usually the highest value hour anyone spends in a legal account.

Start with job seeker terms such as jobs, careers, salary and internship, then DIY terms such as free, template, form and without a lawyer, then student terms such as definition, law school and bar exam. Add every practice area you do not serve, and block the wrong side of a matter, such as defense-side queries reaching a plaintiff firm. Build the rest from your own search terms report.

No. Negative keywords decide which search queries are allowed to trigger your ad, and they carry no information about the person who clicks. A competitor searching the exact term you are bidding on passes straight through, because that query is one you wanted. The filter operates before the click, on words rather than on clickers.