Block Click Fraud Blog

A high click rate only measures the ad. Here are the four reasons clicks fail to become leads and the order to fix them in.

A practical way for agencies and consultants to report click fraud to clients: verifiable numbers first, clear clean, suspect and fraud labels, and the fix in the same message.

Rising spend with flat leads usually has one of four causes. Lay out five numbers side by side and the pattern shows you which.

A weekly routine for Microsoft Ads click monitoring, from a UET baseline to a dated, paste-ready IP block list applied to the right campaigns.

Your average CPC counts every billed click, including ones that could never convert. Here is how to work out your true cost per genuine click.

An operating model for agencies protecting many Google Ads clients from click fraud, from per-client baselines and cross-account patterns to exclusion policy, change logs and reporting.

Google does not publish per-industry click prices. Here is why law, home services, insurance and medical keywords run expensive, and how to find your own real per-click cost.

Why plumbers, HVAC firms, locksmiths and roofers are targeted by fake clicks, and a practical workflow for protecting emergency call leads in Google Ads.

Google publishes no universal good CTR. Here is how to judge your Google Ads click-through rate against your own account, and why a rising CTR can be a warning sign.

Repeat clickers drain budget quietly, and real prospects click more than once too. Here is how to measure the difference and what to do about it.

Six checks, in the right order, for small Google Ads advertisers who want to know if fraud is costing them money. Includes a day-by-day first week plan.

A plain guide to how Google click ads turn clicks into charges, why one day can exceed your budget, and how to audit your bill for waste.

Click farms look normal inside the ad platform. Here is how to spot them from your leads, five Google Ads reports and seven repeating patterns.

A repeatable 10-step checklist for Google Ads advertisers, from reading the Invalid clicks column to keeping a log of every exclusion. Includes a weekly, monthly and quarterly rhythm.

How Google Ads prices each click, why your CPC rises, and why the reported average can hide a higher real cost per customer.

Bots, click farms, competitors, publishers and repeat clickers all cost you more than the click. Here is what fake clicks do to your data and bidding, and what you can and cannot stop.