Start with job seeker terms such as jobs, careers, salary and internship, then DIY terms such as free, template, form and without a lawyer, then student terms such as definition, law school and bar exam. Add every practice area you do not serve, and block the wrong side of a matter, such as defense-side queries reaching a plaintiff firm. Build the rest from your own search terms report.
What negative keywords should every law firm add?Block Click Fraud2026-09-20T07:11:07+00:00