click-fraud-protection-pricing

Plans are organised by how many sites you protect. The starter tier covers one site, mid tiers cover a larger number, and agency tiers are sized for managing many client accounts under a single login. Pricing is based on site count rather than a share of your ad spend, so scaling a campaign does not scale the bill. Current figures are on the pricing page.

The usual extras are additional ad accounts under one site, coverage of platforms beyond Google Ads, longer data retention, extra team or client logins, and faster support response times. Detection, exclusion syncing and basic reporting are normally in the base plan everywhere. Read the plan table for both site count and spend threshold, because vendors frequently set limits on both axes.

Only after a trial has shown the tool works on your account. A couple of free months looks attractive until you are four months into something that does not fit with eight left to run. Trial on one campaign first, check cost per conversion against an unprotected control, and take the annual terms afterwards if the numbers hold up. The discount will still be there.

Multiply your average cost per click by the number of clicks the tool blocked during a trial month. That product is the ceiling on what it saved, not the saving itself, since some blocked clicks were worthless anyway and some would have been credited by Google regardless. Compare that ceiling against twelve months of subscription. If they are close, the maths does not work.

Not automatically, but it deserves scrutiny. A percentage of a small budget is a small number, so it can be the cheapest option for a light advertiser. The problem is that it scales without a ceiling, so every time you grow a campaign your protection bill grows with it, and the vendor does better when you spend more rather than when you spend better.

Four models cover almost the whole category: a flat monthly fee per site, tiers set by how much you spend on ads, a straight percentage of ad spend, and tiers defined by how many sites or accounts you cover. Most vendors blend two of these, usually site count crossed with a spend threshold. Identify which model you are being offered before you compare any numbers.