Not automatically, but it deserves scrutiny. A percentage of a small budget is a small number, so it can be the cheapest option for a light advertiser. The problem is that it scales without a ceiling, so every time you grow a campaign your protection bill grows with it, and the vendor does better when you spend more rather than when you spend better.
Is percentage of ad spend pricing a bad deal?Block Click Fraud2026-09-20T07:10:47+00:00