The maximum is 500 entries per campaign. Google counts entries rather than individual addresses, so a range occupies one slot no matter how many addresses it covers. Each campaign holds its own allocation, which means a ten-campaign account has ten separate lists of 500 rather than one shared pool. Nothing pools or carries over between them.
What is the maximum number of IP exclusions per Google Ads campaign?Block Click Fraud2026-09-20T07:07:27+00:00