google-ads-ip-exclusion-limit

Google gives you nothing to work from. Blocked clicks never happen, so they generate no data, and an entry that still stops daily attempts looks identical to one that has been dead for a year. The only reliable fix is keeping your own record outside the platform with the date and reason for each exclusion, then pruning oldest and least justified first.

No. There is no alert as a campaign approaches 500 and no running count surfaced in the interface. You discover the ceiling when Google rejects the next entry you try to save. Existing exclusions keep working normally and nothing gets dropped automatically, so the only effect is that new additions require you to delete something first.

One. A range occupies a single entry against the 500 limit regardless of how many addresses sit inside it, which makes ranges the main way to stretch a full list. The cost is precision. A wide range blocks everyone in it, so it suits hosting and data center address space far better than residential broadband in a region you actually sell into.

No. The 500 cap is fixed and there is no account tier, support request or API call that raises it. The only ways to create room are consolidating individual addresses into ranges, which frees several slots at once, or removing entries you no longer need. Higher spend does not change the allowance.

The maximum is 500 entries per campaign. Google counts entries rather than individual addresses, so a range occupies one slot no matter how many addresses it covers. Each campaign holds its own allocation, which means a ten-campaign account has ten separate lists of 500 rather than one shared pool. Nothing pools or carries over between them.