Google has not announced it, and the design of the campaign type argues against it. Performance Max removed granular controls broadly, not just this one: placement bidding, search term targeting and detailed reporting all went the same way. Treating the gap as temporary is a risky planning assumption. Build around what the campaign supports today.
Will Google add IP exclusions to Performance Max later?Block Click Fraud2026-09-20T07:09:47+00:00