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Google has not announced it, and the design of the campaign type argues against it. Performance Max removed granular controls broadly, not just this one: placement bidding, search term targeting and detailed reporting all went the same way. Treating the gap as temporary is a risky planning assumption. Build around what the campaign supports today.

Will Google add IP exclusions to Performance Max later?2026-09-20T07:09:47+00:00

Published September 20, 2026 | performance-max-ip-exclusions