Because Google, not you, decides where the ads run. Performance Max serves across Search, Display, YouTube, Discover, Gmail and Maps from one campaign, and the reporting reflects that consolidation rather than breaking out every placement. The practical effect is that when spend goes wrong you have less detail to diagnose it with, at the same time as having fewer controls to act on it.
Why does Performance Max have less reporting than Search campaigns?Block Click Fraud2026-09-20T07:09:58+00:00