Click fraud protection is software that monitors visitors arriving from your paid search ads, identifies the ones that show signs of automation or repeat abuse, and adds them to your Google Ads exclusion list so your ads stop being shown to them. The goal is not to catch every bad click. It is to stop the same worthless sources from costing you money over and over.
What is click fraud protection?Block Click Fraud2026-09-20T07:08:02+00:00