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Account-level negative keyword lists and brand exclusions both apply to Performance Max, as does geographic targeting including excluded locations. Audience signals steer the campaign without restricting it. None of these replace an IP block, but they are the levers you have, and setting them deliberately rather than leaving defaults in place makes a measurable difference to what the campaign buys.

What exclusions does Performance Max actually support?2026-09-20T07:09:41+00:00

Published September 20, 2026 | performance-max-ip-exclusions