Safer in one respect, not overall. LSA gives you a dispute channel where you can contest a specific charge with a reason, which Google Ads does not offer. But each unit costs far more, so a single bad lead hurts more than a single bad click. The exposure moves rather than disappearing, and most firms run both anyway.
Is LSA safer than Google Ads for law firms?Block Click Fraud2026-09-20T07:10:19+00:00