There is no credible industry average, and most published figures in this category are recycled guesses. Calculate it from your own account instead: take your actual cost per click, estimate what share of clicks produced no meaningful engagement, and multiply. Then add the harder cost, which is the cases you never saw because your daily budget was gone before the afternoon.
How much does click fraud cost a typical law firm?Block Click Fraud2026-09-20T07:06:35+00:00