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Protect one campaign and leave a comparable one unprotected as a control. Run both for a full month, since two weeks cannot separate a real effect from normal variation. Then compare cost per conversion, not click counts. A drop in clicks alone proves only that something was blocked. A drop in cost per conversion proves the blocked traffic was worthless to you.

How do I test click fraud protection properly?2026-09-20T07:11:55+00:00

Published September 20, 2026 | does-click-fraud-protection-work