Yes. Smart Bidding optimises toward the signals it receives, so clicks that never convert teach it that a given audience, time slot or location performs poorly. The model then bids down on segments that may have been fine. Nothing looks broken, because the system is working correctly on corrupted input. That is what makes it hard to spot from inside the account.
Does bot traffic affect Smart Bidding?Block Click Fraud2026-09-20T07:07:01+00:00