Usually yes. Because a headless browser runs JavaScript, it executes your analytics tag and registers as a session with a device, a location and a duration. Older request-based bots never ran the tag and stayed invisible. That difference matters: this traffic is not just billed, it is counted, and it drags your engagement and conversion metrics with it.
Do headless browser visits show up in Google Analytics?Block Click Fraud2026-09-20T07:09:40+00:00