Yes, up to 500 IP addresses per campaign. It is worth doing for any source you can identify. Understand the limit, though: residential connections are reassigned, mobile traffic rotates through many addresses, and a VPN sidesteps the list completely. IP exclusion raises the effort required to keep clicking you. It does not close the door.
Can I block a competitor's IP address in Google Ads?Block Click Fraud2026-09-20T07:07:56+00:00