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The charge lands when the click registers, which is before the browser requests your landing page. The order runs: auction, ad served, click registered, charge applied, then the page request arrives at your server. Anything you control on your own infrastructure sits at the end of that sequence, which is why server-side measures cannot prevent the cost.

At what point in a paid click am I actually charged?2026-09-20T07:10:45+00:00

Published September 20, 2026 | ip-exclusions-vs-server-blocking