---
title: "Is percentage of ad spend pricing a bad deal?"
description: "Not automatically, but it deserves scrutiny. A percentage of a small budget is a small number, so it can be the cheapest option for a light advertiser. The problem is that it scales without a..."
url: https://blockclickfraud.com/faq-items/is-percentage-of-ad-spend-pricing-a-bad-deal/
date: 2026-09-20
modified: 2026-09-20
author: "Block Click Fraud"
type: faq
lang: en
---

# Is percentage of ad spend pricing a bad deal?

Not automatically, but it deserves scrutiny. A percentage of a small budget is a small number, so it can be the cheapest option for a light advertiser. The problem is that it scales without a ceiling, so every time you grow a campaign your protection bill grows with it, and the vendor does better when you spend more rather than when you spend better.

Is percentage of ad spend pricing a bad deal?[Block Click Fraud](https://blockclickfraud.com/author/block-click-fraud/)2026-09-20T07:10:47+00:00