---
title: "How often should I update my negative keyword list?"
description: "Monthly is a sensible rhythm. Open the search terms report for the last 90 days, sort by cost, and read the top couple of hundred queries. New wasteful queries appear constantly as Google broadens..."
url: https://blockclickfraud.com/faq-items/how-often-should-i-update-my-negative-keyword-list/
date: 2026-09-20
modified: 2026-09-20
author: "Block Click Fraud"
type: faq
lang: en
---

# How often should I update my negative keyword list?

Monthly is a sensible rhythm. Open the search terms report for the last 90 days, sort by cost, and read the top couple of hundred queries. New wasteful queries appear constantly as Google broadens matching, so a list built once and left alone goes stale within a quarter. That review is usually the highest value hour anyone spends in a legal account.

How often should I update my negative keyword list?[Block Click Fraud](https://blockclickfraud.com/author/block-click-fraud/)2026-09-20T07:11:13+00:00