---
title: "How do I calculate what click fraud is costing my firm?"
description: "Take your actual average cost per click, estimate the share of clicks producing no meaningful engagement, and multiply by monthly click volume. That is the direct cost. Then add the harder figure:..."
url: https://blockclickfraud.com/faq-items/how-do-i-calculate-what-click-fraud-is-costing-my-firm/
date: 2026-09-20
modified: 2026-09-20
author: "Block Click Fraud"
type: faq
lang: en
---

# How do I calculate what click fraud is costing my firm?

Take your actual average cost per click, estimate the share of clicks producing no meaningful engagement, and multiply by monthly click volume. That is the direct cost. Then add the harder figure: the hours each day when your budget was exhausted and your ads stopped serving. For most firms that second number is larger, and it appears nowhere in standard reporting.

How do I calculate what click fraud is costing my firm?[Block Click Fraud](https://blockclickfraud.com/author/block-click-fraud/)2026-09-20T07:08:57+00:00