---
title: "At what point in a paid click am I actually charged?"
description: "The charge lands when the click registers, which is before the browser requests your landing page. The order runs: auction, ad served, click registered, charge applied, then the page request arrives..."
url: https://blockclickfraud.com/faq-items/at-what-point-in-a-paid-click-am-i-actually-charged/
date: 2026-09-20
modified: 2026-09-20
author: "Block Click Fraud"
type: faq
lang: en
---

# At what point in a paid click am I actually charged?

The charge lands when the click registers, which is before the browser requests your landing page. The order runs: auction, ad served, click registered, charge applied, then the page request arrives at your server. Anything you control on your own infrastructure sits at the end of that sequence, which is why server-side measures cannot prevent the cost.

At what point in a paid click am I actually charged?[Block Click Fraud](https://blockclickfraud.com/author/block-click-fraud/)2026-09-20T07:10:45+00:00